
Interesting article about how Mtv has done a complete brand refresh, including making the logo ‘sacred’, meaning that noone fucks with it anymore.
I think that logos should not be messed with, and especially with Mtv there’s so much other stuff going on screen, you need something constant.
This is the final logo design for ‘arawak database solutions”. As you can see there was never really a logo for this company. Arawak is the term used by the Spanish in describing Native Indian people of the Caribbean. I wanted to follow this theme, play with indigenous and organic style, as-well as focusing on the distinct triangles that the 3 ‘A’s make.
I also looked at the framing of the logo, and it ended up with a 3 way folded card look, which I added perspective too. The result is a subtle, warm, and simple logo, without looking overly simplistic or childish, and adds a bit of human to what is basically a software company. How was that for design speak?
This is my final gift voucher design for my mum’s shop Pomme. I’m pretty happy how this came out, and compared to my original design that I posted earlier, it’s an improvement. The re-design is way cleaner, simpler and better looking. Font used: just left hand (free, and also the font used for the Pomme logo.)
I’m not in-charge of the printing process, but they are going to be numbered with a slight coloring shift (each one is different.)
Recently I’ve been playing around with an identity/logo for the software company Arawak. This idea of negative/postive space was one direction:

With a bit of generation it started looking more like the main picture, which I will then apply to the bent card shape…
Sometimes you create things that you forget about, are not proud of, and often wished were never created in the first place. Not sure where this mash-up fits in. Read on.
Mon, 18 Feb 2008 03:13:00 GMT
This is the new 3-6 song, called ‘id rather’. I sampled the hook from the start of the song and used the rest of a song called ‘hold on’, that one Harold and Kumar sing in the car. Remember that film?
Kabel light. facehunter, cutters records and krozm use this typeface. the Propeller logo is Garamond Pro with custom l’s. Fawn and My fonts are hand drawn.
Next 2 font purchases: Kabel Light & Clearface. the latter has been used as the identity for somers general store, by this guy.