work in progress-feature for throwing banging house parties
Blogging from the library, cos i aint got no internetz at home.
Wrapping up, Saints won the superbowl, google jumps into tv advertising (good jump off point), and consequently “hell freezes over”. The rest can be found over here.
Heinz reinvents the sauce condiment packet (kinda of a big deal).
I’m trying to think of a cover for issue one of esperanto, heres a good one
nice cover illustrated by Steven Weissman for the stranger.
new bike for me, bad karma for whoever stole my old one. so tight! I even had a dream that I found it chained up and was told that I could have it back, Phoenix had ridden it around for a while and forgot where they got it from! I wish that was the case.
Friday News
It’s been too hectic to blog the last few days, but slowly but surely I’ve been getting sh*t done, and my ‘to-do’ list has shortened dramatically. I’m currently slogging out this new design of Esperanto (everything from sourcing paper, to layout, to articles even a new logo). Getting quotes, breaking balls you know. Lettercult have finally released their top 10, hand lettered typography list which is kinda a big deal.
Superbowl is on Sunday, and that’s also quite a big deal, I look forward to watching the ads (does anyone really care about the game anymore?) Every Superbowl logo can be found here, and a review of the new Miami one can be found here. It’s good.
I thought this Christmas invite blew mine right the fuck out of the water. Once I get a few more spreads done in the mag I’ll start putting them up. I’ve also got to make a press kit for it so I can get some media space bought up!
1987 Spring Heavy Metal (via Eric Carl)
Working on a new logo for Esperanto, my school magazine. I played around with a few different type treatments, was thinking of using bauer bodoni cos it’s pretty cool at the moment.
example 1
example 2
I started thinking how about just E? My editor might not be happy with it but i think it looks quite refreshing. I want it to be completely flexible like Aol or NYC (both created by Wolff Olins) and generally hated on by most people. So it can be a flat colour, or a two colour so you can see the hidden e (i dont like this version as much), or even as a darker cut of the photo it sits over… id want it more of a mask than a logo. but i want it to be more a logo than a masthead. hear me?
Myfonts is my go-to resource for finding and buying fonts, but for some reason i find it hard to re-find fonts that I’ve liked, even with the extensive tag system.
I wish they had a ‘like’ heart button like Vimeo or Hype Machine…
Anyway, this is a collection of digitized fonts from the 1980’s.
this is what a contents page should look like. boss
Right now at a photoshoot in Richmond (CI studios) for a new campaign for ANZ
They’re shooting with a Canon EOS-1 Ds, 24-70mm lens FYI.
A tiny blog round up:
I’ve seen a few cool videos by Google, one for their new browser, and one for a new phone.
A bit of vintage type analysis (font feed)
Didonato, my new favourite Melbourne design agency.
An interesting post about razorblades. I knew 5 blades weren’t better!
Right now I’m not on my computer. By wednesday I’ll try and have a bit more of work I’ve been doing for ANZ and a weekly wrap up post.
Oz day tomorow, so I thought this link to the new revamped australia in front blog seemed fitting. The old site was a bit clunky and I tended to avoid it but by clicking the ‘studio’ tag, I found a bunch of local studios that I didn’t know about.
But… Do we need any more boutique design agencies with nice macro shots of their print work? It’s starting to look a bit the same..
I’ve been working for an advertising agency, and I really like the concept of the art-director. The definition of an art-director has become murkier since the 60’s, but It fits with want I want to do. I’m studying design, so the tech side of things: working closely with printers, colour mixing, layout and type design will still be important over the next two years, and I’ve still got heaps to learn. & From what I’ve heard that this discipline is getting a bit lost in the advertising of today.
” a lot of art directors don’t know shit about type, layout etc”-anonymous
I see George Louis as a huge inspiration.
If one were to choose a single word to characterize the Lois approach, it would be “simplify.”
“where clients are understandably conservative and admen are predictably cautious, where committees reign and lawyers restrain (George) infused clarity, intelligence and taste into American advertising.”
The same praise could be said about a good art-director today.
I’m having my first meeting with the new team for Esperento 2010. I’ll be the new Art-Director and I want to make that magazine kick ass again. I don’t know where the cross over is; whether I want to Art-Direct for a publication or for Advertising… something like that.
