February 2012
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Don't Rely/Beware
Two similar campaigns based on the insight that intensive sport coverage affects everyday life. You got to hand it to the original, I just wish I could find a better quality version. The newer spot is still well done, and is funny for Australian viewers because it’s the tour is on so late at night.
Fox - Beware of things made in October
SBS - Don’t rely on anyone next month
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This is the other version of the serious breakfast campaign. It’s well shot, and actually funny (there’s another one with gangsters), but I prefer the garish art direction of the 15sec spots, which focus all their attention on the stupid pancakes.
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By Croix Gagnon.
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A few minutes of reading that will elevate your good taste and cement your...
– How to make an Old Fashioned
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The Brewing Process
Beer is a simple thing. The brewing process if fairly straightfoward (some will not agree), and the ingredients list is shorter than one for macaroni cheese. Here are three ads that dramatize the ‘making of’ beer. I like the Japanese one better. It reminds me of late platform games as well as “showcasing classic Japanese architecture, scenery and music.” really shows the...
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How to cook perfect egg fried rice. →
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‘it’s just fucking terrible. It’s all Burial rip-offs and emo-garage...
– Mosca on ‘future garage’ too right. London’s UK garage revival – Clubbing – Time Out London
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I spent about a year working on reorganizing all of Red Bull’s innumerable...
– Red Bull Media House: The World’s 50 Most Innovative Companies in 2012 | Fast Company
TL;DR: If you’ve got lot’s of cool stuff with your name stamped on it, you better keep them locked up in one house so everyone knows where to go.
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