http://www.joshclement.com/

‘Mirror in natural environment’ fight to the...

joshuaclement — Wed, 30 May 2012 22:54:16 +1000

‘Mirror in natural environment’ fight to the death

Slugabed vs Wolf & Cub

FiZZZ BZZZZ! ● About

joshuaclement — Sun, 27 May 2012 20:09:14 +1000

FiZZZ BZZZZ! ● About:

what a fresh website!

AMNESTY INTERNATIONAL “Ink” by Cyrille De Vignemont...

joshuaclement — Sat, 26 May 2012 17:33:43 +1000

AMNESTY INTERNATIONAL “Ink” by Cyrille De Vignemont (by Wanda Productions)

VW - The Original Click (by AlmapBBDO)

joshuaclement — Fri, 25 May 2012 01:21:36 +1000

VW - The Original Click (by AlmapBBDO)

Very simple, almost old fashioned visual for PSP. If this ran in...

joshuaclement — Wed, 23 May 2012 23:52:29 +1000

Very simple, almost old fashioned visual for PSP. If this ran in the 50’s I imagine there’d be heaps of stupid copy slapped on top of this: “Your little one won’t notice a thing!”

Thoughts on mobile/online advertising

joshuaclement — Wed, 23 May 2012 11:49:00 +1000

“It’s clear that the only things that really work in these environments are ‘ads’ that offer some kind of reward in the form of entertainment, offers or information. But that’s as it’s always been: we like things that contribute to us. The rest will be ignored, whether they’re on TV, on posters or online.” - Ben Kay

“Kiip’s banners appear in a mobile game once a user completes a level. The ad offers the user a reward for their gaming success: a free bottle of Propel, for instance, was offered by Pepsi inside the MapMyFitness app for every eight miles run by a user.” - Article on Kiip CEO Brian Wong.

I don’t know if it’s the answer to all this frustration with facebook’s (and google’s) online advertising business model but it’s definitely better. No matter how ‘optimized’ those ads on the side of facebook are, i’m not clicking.

Recently Gatorade has been turning their business around by focusing on becoming a ‘sports performance’ brand like Nike. They cut down all their silly flavours into pre, during and post workout and split up their insane tv budget for digital and promo/sponsorship deals. Now, if i get a free bottle of gatorade for every 5kms I run using Kiip enabled Nike +, I’m clicking that Gatorade banner. I’m probably running more. How many facebook ads would you say change your behaviour?

The Master’s still here (by Josh Clement)

joshuaclement — Wed, 23 May 2012 00:02:19 +1000

The Master’s still here (by Josh Clement)

This is a cool effect. I think it’s just achieved by using...

joshuaclement — Tue, 22 May 2012 20:50:17 +1000

This is a cool effect. I think it’s just achieved by using a mirror.

Photo

joshuaclement — Tue, 22 May 2012 16:33:56 +1000

The Master (by AlRosePromotions) directed by paul thomas...

joshuaclement — Tue, 22 May 2012 12:12:04 +1000

The Master (by AlRosePromotions)

directed by paul thomas anderson.

"So I offer up a plea. Let us not pretend that people’s interactions with the tangibles and..."

joshuaclement — Tue, 22 May 2012 00:21:10 +1000

“So I offer up a plea. Let us not pretend that people’s interactions with the tangibles and intangibles of brands even begin to approximate the nature of our most meaningful relationships.”

- Love, Friendship And Brands: The Inadequacy of Metaphor - Canalside View

This is a neat prank/trick: Pepsi dressed up NBA rookie of the...

joshuaclement — Mon, 21 May 2012 23:22:16 +1000

This is a neat prank/trick: Pepsi dressed up NBA rookie of the year Kyrie Irving as an old man and hustled a pick-up game in New Jersey. I would of liked it to look a little less polished, and it’s hard to work out how much of it is set-up, but it’s funny.

the idea links up with the line aswell tada! pepsi max: “a zero-calorie cola in disguise”

Same product, similar visual idea to explain the benefit. But...

joshuaclement — Mon, 21 May 2012 12:59:31 +1000

Same product, similar visual idea to explain the benefit.

But different execution, and slightly different concept. I vote Gorilla because it’s a more seamless transition. The illustration and the pop culture reference kind of get in the way a little bit. Is it just me or can Star Wars just die already?

Annoying teaser campaigns

joshuaclement — Mon, 21 May 2012 00:04:00 +1000

Annoying teaser campaigns:

I was cycling through Toorak today when I saw a poster that just said ‘can’t’ (set in Aachen bold). There was a link for a website “whatiscan’t.com”, and that was it.

The annoying thing is I can’t work out what it’s for, and if that’s what the point of this (nicely designed at least) p.r exercise. Simplicity and mystery definitely draws me in (prometheus teaser campaign a good recent example) but I soon get bored and lose interest if there’s no hook.

It’s easy to draw people in, but you better hope the prestige is good.

Update: Likely for Commbank… Yawn.

Ford & Lopatin “World of Regret” HD (by...

joshuaclement — Sun, 20 May 2012 19:50:36 +1000

Ford & Lopatin “World of Regret” HD (by Thunderhorsevideo)

Tim & Eric much?

Wash dishes instead of paying the...

joshuaclement — Sun, 20 May 2012 11:51:08 +1000

Wash dishes instead of paying the bill.

Simple experiential marketing/social experiment with one of the most uninspiring products ever: the scotch brite sponge.

The trouble with a competition like Stockvertising is that a lot...

joshuaclement — Sat, 19 May 2012 20:07:07 +1000

The trouble with a competition like Stockvertising is that a lot of entries end up playing the shock/sex card. It’s a really easy thing to do, so with this image I tried to make it as subtle as possible, in terms of the copy and let the visual do all the heavy lifting.

If you haven’t heard of Casual encounters before consider yourself lucky. These frenzy-free-for-all classifieds have reached legend like notoriety on the internets. Check out the top 10 creepiest here.

The 5 All-Time Best Facebook Campaigns | Co.Create: Creativity \ Culture \ Commerce

joshuaclement — Sat, 19 May 2012 17:38:19 +1000

The 5 All-Time Best Facebook Campaigns | Co.Create: Creativity \ Culture \ Commerce:

I still don’t think anything has truly topped Sacrifice.

It’s funny how the worse the product is the more abstract...

joshuaclement — Fri, 18 May 2012 17:19:46 +1000

It’s funny how the worse the product is the more abstract and exaggerated the copy becomes. I’ve never seen a normal coffee shop tout their lattes as an ‘experience’, unless of course they were being ironic. I’m still waiting for a coffee shop to open that only sells Nescafé and no option for real sugar you have to use sweetener. Now thats ironic coffee.

Photo: instant coffee machine at local pool.

The Tram Sightseeing App by Västtrafik (by ForsmanBodenfors) I...

joshuaclement — Thu, 17 May 2012 10:39:41 +1000

The Tram Sightseeing App by Västtrafik (by ForsmanBodenfors)

I feel like (if the voice wasn’t too annoying) this is something backpackers would use. Maybe even just for the first day in the city, but it’s a great way of easing into using a foreign public transport. And I know once you’ve got a handle on the buses and trams you can really maximize your stay in the city.