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March 13, 2012 ☼ hahntvbeeradvertising

Hahn are rolling out their second phase of the pioneering beering’ campaign. It takes place at the fictional Hahn Academy’ where they attempt to solve beer drinking problems. 

I feel like they’re working off the dna designed by Tom Kuntz, but it’s gotten a little dilute along the way. I do like it when a brand controls user content (think old spice response), and sculpts it just the way they want it but this feels like a dead end to me.