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April 26, 2012 ☼ nikedigitaladvertising

Nike Runners Mexico - Auction (by dngrntt)

Another envious piece of digital real estate bought up by Nike.

Use Nike + accumulated kilometers to bid on shoes. It’s clever because looking at the km’s you’ve racked up on n+ feels like looking at your payslip sometimes, you’ve really worked for them, and it would be cool if they were worth something. (asides from running shoes)