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July 29, 2012 ☼ appleadvertising

Apple - Mac - TV Ad - Basically (by Apple)

I haven’t seen a decent (non product-demo) apple ad for ages.. Maybe not since the infamous I’m a Mac’ spots of the 2000’s. It’s cool that they’re focusing on the genius dudes of the Apple Stores, as they’ve become a huge part of Apple’s retail presence. Nice snappy timing with this one.