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September 12, 2016 ☼ advertisingfacebook

The internet provides information, opportunity and human connection, yet less than half the world has access. We’re proud to announce the successful first test flight of Aquila, the solar airplane we designed to bring internet access to people living in remote locations.“ - Aquila Spot

Is that a… black sun powered boomerang? What? And those white letters, spelling facebook… That’s a powerful image.

I shut my eyes and I can see that word, ‘facebook’ on a giant virtual screen, or echoed from the speakers of a space station, fused with our minds and bodies.

Facebook is clearly a dominant company, but I had to witness the logo flying through the air, thousands of feet high, through a sunset, for it to really click.

The power of brand advertising, huh?