At the moment I’m having a crack at consumer ads. The deal is you get a trashy magazine like womens day, look for bog average ads for dishwasher detergents and paper towels and rework the proposition/sales message and execute it in a more exciting fashion.
I thought I’d employ the Thing as my celebrity spokesperson for dry, cracked skin. The point (for me anyway) is to not to think too long about it. Just make an ad. Here’s the original sketch.
Basic idea behind this is you don’t feel comfortable when you have cracked skin, you don’t feel like yourself. It can often make you feel irritable.