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June 25, 2014 ☼ buzzfeedlongread

Life is tricky because it happens once and there’s no opportunity for A/B testing. It could be that you are living your best possible life and that if you replay your life hundreds of other times, this life you’re living is the best or among the top 5 percent of lives that you would have lived, and in lots of other ones you’d end up in an alley.

Jonah Peretti - Read the whole thing! I don’t read Buzzfeed, but I’ve been following the (interestingly) prescient CEO for a while.undefined