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September 22, 2013 ☼ patriciacoffee

Patricia Coffee is one of the best looking cafe’s in Melbourne, with a unique (but very slim) standing room, and an awkward location in the law district.

We wanted to create a memorable experience for the patrons — part of this challenge was not to simply put a Patricia’ logo on every part of this journey. We solved this by creating a range of graphic devices and simple intriguing language (‘Sunshine’, Standing Room Only’ etc.) that were part of the identity, including the custom overlapping border and varying logotypes.”

(via Patricia | Identity Designed)